Magazines from A – Z, but none for seniors and retireesStep into the magazine section of any local bookstore, and you will find a wide assortment of magazines catering to women, men, parents, teenagers and children but NONE to grandparents. Photography, fashion, fishing, motor racing, health, computers, landscaping, travel, finance, lifestyle, even cosmetic surgery – you name it, and you’ll find not one, but whole shelves of magazines devoted to the topic. Yet, not a single magazine covering retirement.
Magazines aside, to my knowledge, none of the English dailies have come out with a supplement on retirement. The same goes for government publications targeted at pensioners and retirees – I’ve yet to see one.
Nothing like free magazines for seniors! Today’s Senior and Northwest Retirement
No shortage of topics that interest retirees – CARP and RETIREE
What does this say about senior citizens in this country? Are we not important or large enough a group to interest publishers? Is a magazine for seniors not commercially viable? Publishers should take note that there is a huge untapped market in the 50+ age group.
How about special pull-outs in the dailies for retirees?
Singapore is a small island nation, but the government-backed Council for Third Age has published several booklets with useful information for those 50+. There are at least two magazines specifically aimed at the 45+ age group.
Singapore magazines for the 50+ : PRIME and SILVER LINING
I say it’s about time we seniors had a magazine to call our own. The problem is how to get publishers interested. Any takers?